Western Michigan Chapter
Business-to-Business Branding and Marketing

Thursday, March 31, 2016
The Highlands (Grand Rapids Elks Lodge)
2715 Leonard Street NW [map]
Grand Rapids, MI 49504

My Meetings

4:30 p.m. - Meet & Greet
5:00 p.m. - Dinner
6:00 p.m. - Presentation

COST: $20.00 per person

DEADLINE TO REGISTER: Thursday, March 24, 2016

SPEAKER: Randy Borns, Borns, LLC

Michigan is replete with companies that engineer and manufacture world class components and equipment. All too often, though, technical-focused companies think that a brochure and a website constitute marketing. These tools are important, but a complete marketing tool chest entails much more. Once the tactical library is complete, a proactive effort is required to reach the intended audience.

Randy Borns founded Borns LLC three decades ago. His firm provides business-to-business (B2B) branding and marketing services to small- to medium-sized manufacturers. Borns’ B2B branding and marketing process integrates sales & marketing, generates leads, shortens sales cycles, and builds awareness of its clients’ brands and capabilities.

Who Should Attend:
This meeting will be of particular interest to your sales, marketing, inside sales, and customer service employees, as well as upper management.

For more information please contact:
Ms. Renee A Merker
Communications and Event Planner
Precision Machined Products Association
Phone: (440) 262-5330
Fax: (440) 526-5803
Email: rmerker@pmpa.org