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High intention, sincere effort, intelligent direction, skillful execution.

Quality is never an accident; it is always the result of high intention, sincere effort, intelligent direction and skillful execution; it represents the wise choice of many alternatives.”
“Qualität ist niemals Zufall, sie ist immer das Ergebnis hoher Ziele, aufrichtiger Bemühung, intelligenter Vorgehensweise und geschickter Ausführung.”
-attributed to Bob Desseker
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