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Strengths, Weaknesses, Opportunities, Threats (SWOT) for Employee Retention and Recruitment 

What is your brand? Why should people want to work for your company? How can your brand improve? A SWOT analysis can help answer these questions — your employee retention and recruitment may count on it. Your company’s brand can affect employee retention and recruitment. The brand may be by design or default and creating a Strengths, Weaknesses, Opportunities, Threats (SWOT) analysis can give you insight as to what your brand actually is, ways improve your brand and ways to use your brand to retain and recruit employees.

Create a SWOT Analysis
Create four columns on a piece of paper or download the template at Consider the statements below and list the appropriate ones in the proper column. Feel free to add any statements. It’s important to be honest when considering the statements or this effort is futile.