Implementation and Tracking
Strategic Planning I Part 2
A strategic plan that you have to dust off, does not advance your business.
by Carli Kistler-Miller
Director of Programs & Marketing, PMPA
Published March 1, 2024
In last month’s article, we created a strategic plan. This plan is not a new year’s resolution to be ignored in a month. This plan needs to be implemented, maintained and updated. But there are a lot of strategies and tactics. Where to begin?
Start at the Beginning
As Desmond Tutu once said, “there is only one way to eat an elephant: a bite at a time:’ The strategic plan is the elephant and each tactic will consist of bites. The bites are the actions taken to complete the tactic.
The tactic owner should break out the action steps needed to achieve the tactic in the designated timeframe. Why the tactic owner and not the shop owner/strategic plan owner? Because the tactic owner will have the expertise to know what it will take to achieve the tactic.
Each action step should have its own deadline. Consider creating a team to help implement the tactic. If the tactic has a numerical goal to it ( for example,
36 new customers), then it can be broken down into action items (three new customers per month). Once the necessary people and timeframe are in place, start taking bites: step one, then two and so on.
Tracking
The strategic plan needs to be tracked by the plan owner to provide accountability and status. It also needs to be accessible to others so that the tactic owners are able to update the status of the tactics. Here are a few of the available options:
Microsoft Excel/spreadsheet. The plan can be listed on one tab or make each tab a goal or a strategy. There are a variety of ways to set it up. Make sure to include the deadline and a place for the tactic owner to update the status.
Microsoft Planner/Trello. Project management software can be populated with the plan, owners and deadlines assigned, and the updates can be entered in the comments, which would then be sent to anyone assigned to that task.
Strategic planning software. There are several software options specifically for strategic planning that allow for assignments, reminders and reporting.
When do the tactics get updated? That’s up to the owner
of the strategic plan ( usually the shop owner or chief of operations). The timing of the updates should correlate
with the tactic action items. There could be a routine time such as quarterly or the first of the month. They could also
be specific to the tactic. There is a delicate balance between the need for updates and overwhelming the tactic owner with too many update deadlines.
Author
Carli Kistler-Miller, MBA has over 25 years of experience with
communications, event/meeting planning, marketing, writing and
operations. Email: gro.apmp@rellimc — Website: pmpa.org.