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June 2013  |  Craftsman’s Cribsheet #10

Brainstorming sessions are very ineffective in their use of time. Assembling a number of people, letting
them speak (produce) only one at a time, and the pressure to not offend others and avoid organizational taboos reduce the effectiveness of small group brainstorming.

Powerhouse Brainstorming is a method that unleashes the power of all attendees in a short amount of time, and produces output that can then be immediately analyzed by the group.