October 2013 | Craftsman’s Cribsheet #14
The parts that we produce in our precision machining shops are usually embedded into other products
which are sold. Seldom are the products of our shops sold as a final product. Typically we look at
markets (automotive, aerospace, fluid power, off road) when we think about where our products are
used. While this marketing focus has its commercial merit, a look at the forces driving demand can
help us all better understand our role in the evolving world and what demands for our products and
processes are likely to look like in the years ahead.