This social media / networking stuff is new to all of us, so here are seven tips from Bernard Martin on how to optimize your profile on LinkedIn.

  • Fill in all the blanks.
  • Connect to everyone that you know.
  • Make sure that you are “open”to connect.
  • Develop a department level outline for Linked In Profiles, Settings, (URL’s and Links).
  • Define “Who” Targets “Whom.”
  • Leverage your company’s connections at “individual” level.
  • Create / develop your company profile. 

Bernard Martin is President of Rapid Production Marketing and is active contributor on many LinkedIn groups in the manufacturing space.

Bernard Martin IMTSedu Linked In Session

He is frighteningly active on Twitter @rpmconsultants .

He has always advanced the conversation when he has contributed to discussions in which I was involved.

I think that these 7 takeaways were  worth the time I took away from walking the exhibits at IMTS. Your LinkedIn profile is important because this is how you are seen online professionally these days.

How you are seen by your colleagues, employer, competitors, and customers.

What tips do you have for effectively using your LinkedIn Resources?

I can give you 271,574 reasons why you probably ought to make it a priority.

Sorry for the moire pattern, but how about those views?

That is the number of views to posts this blog all time since we went live in the summer of 2010.

You are missing hundreds of thousands of opportunities to connect with people who are looking for what you can provide if you don’t blog about how you can help them.

Need more reasons?

Over 240,000 potential viewers get to see our blog name and title 3 times a week on the various linked groups to which I and my colleague belong. We post our blog to our linked in groups each day if it is appropriate to that group.

Even if the group members don’t click through, just seeing the title of the post and our blog name raises our visibilty and gets our idea (the title!) out.

You could be doing this too.

Yes it’s a commitment. Anything worth doing requires a commitment. But the numbers show that we have had a lot of interest in what we have chosen to post.

271,754 interests to be precise.

You could generate similar interest, I’m sure.

So here’s a gentle post from my mentor and friend, John Sonnhalter,  to help you see that this “Blog Thing” is doable-  and worthwhile.

Afraid of starting your blog?

John’s blog Tradesmens Insights  covers the business to business and business to tradesman market sectors.

At we try to publish three posts a week. We don’t seem to have a problem finding original content to write about- if you count publishing standard industry information or lessons we’ve learned along the way as ‘original content.’

But the proof is in the pudding, as my grandmother used to say, and 271, 574 servings say our pudding is worth the time.

Proof is in the pudding!

I’ll bet yours is too.

PS, If 271,574 views isn’t good enough, how about having over 100 items show up on Google page 1?

Want to talk about this further? Leave a comment and we’ll connect.

Pudding courtesy of Stephanie Meyer at Fresh Tart Blog. thanks Stephanie!

One of the benefits of staying current on  professional social media sites is the chance to find some new insights and people with great ideas.

I found this gem on Medical Product Device Development Network on LinkedIn today, and just had to share.

Our thanks to Mike Shipulski for the thought leadership about our contribution as engineers to our firms’ profitability.

You know you're committed to engineering when...

Here’s what Mike had to say about  the contributions of engineers:

We all want to increase profits, but sometimes we get caught in the details and miss the big picture:

Profit = (Price – Cost) x Volume.

“It’s a simple formula, but it provides a framework to focus on fundamentals. While all parts of the organization contribute to profit in their own way, engineering’s work has a surprisingly broad impact on the equation.

“The market sets price, but engineering creates function, and improved function increases the price the market will pay. Design the product to do more, and do it better, and customers will pay more. What’s missing for engineering is an objective measure of what is good to the customer.”

To read the complete article, click HERE.

Tip of the hat to Mike Shipulski for sharing his thought leadership on LinkedIn.

Dennis Kaplan commented on Linked In about our Pedestal Grinder post from last week.

Like all critical thinkers, he reframed the question from “Why did it fail?” to “Why do we hold users accountable instead of certifying equipment like the Germans do?”

I have to admire his thinking- if the reason for OSHA is to make workplaces safer, why not start with a safe equipment certification program, rather than trying to ‘enforce’ compliance in hundreds of thousands of shops?

Thanks for sharing your thinking Dennis. Folks, here is Dennis’ response on PMPA LinkedIn group.

” Miles, I think it is even sadder that we can purchase items that are not OSHA safe to begin with.
Larger companies can afford to have a safety engineer.

“I think it isn’t fair to make a small machine shop responsible to keep up with all the regulations OSHA and other entities come up with. How do you expect a small shop with one owner and 1-2 employees to keep up with all the regulations. One day one solvent is okay next day it isn’t, but you can still purchase the stuff that isn’t okay to use. Even worst with equipment, you can buy a bench grinder, and then you still have to figure out how to make it OSHA safe. What’s up with that?

“The Germans have TÜV. Nothing can be sold in Germany that doesn’t pass TÜV. You buy something, you know it will pass all the regulations, all you have to do is keep the safety up.

“I have seen shops locked down because a manual milling machine didn’t have enough safety. Yet if you put all the safety they require on to the machine you wont be able to set the machine up, or make any parts. Who makes these rules anyway?
I think it is way more important to train the people in safety then making your machines idiot safe.”

Thanks again Dennis. We appreciate your sense making.